Rudine and Laura: two founders who see people & culture not as a support function, but as one of the most powerful growth levers a company has.
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We've both worked across companies, industries, and stages, sometimes even together. And we kept running into the same thing: when people topics aren't treated as a real priority, the whole company eventually feels it.
High turnover, roles sitting open for months, managers working without clear structures: that's not the exception, it's the norm in many growing companies. That's exactly where we come in.
Match + Thrive is our answer: an external department for all things people and culture, building structures that actually hold and create lasting impact.
Rudine Hitz-Emrich
Co-Founder & CEO · People & CultureRudine brings together strategic consulting expertise with deep knowledge of HR, leadership, and organizational collaboration. She has guided companies through transformation and change (including at PwC), and complements this with hands-on experience from international scale-ups.
As a certified coach, systemic organizational consultant, and HR strategist, she works in a practical, structured way and with conviction. She draws on agile methods like Scrum wherever speed meets complexity.
Laura Graichen
Co-Founder & CEO · Recruiting, Retention & BrandLaura brings a background in journalism, marketing, and people expertise. From building strong employer brands to designing the right recruiting and retention strategy. She knows how companies grow and how to keep great talent for the long term.
As a certified coach, train-the-trainer, and systemic organizational developer, she combines strong communication skills with structured HR know-how. She has supported organizations across widely different stages and led them through growth and transformation.
Book a free intro call directly and pick a time that works for you.
Match + Thrive